a lifestyle photoshoot designed to highlight mad tea’s vibrant identity and premium ingredients. the series combines bold color, strong contrast, and playful compositions to create bright, expressive imagery for web and digital marketing.
concept: playful tea rituals
art director: puteri cardinale
photographer: tracie davis
client: mad tea
deliverables: lifestyle photography, campaign imagery, digital marketing assets
the goal was to develop a bright, playful shoot aesthetic that reflected mad tea’s bold personality. the concept explored the idea of everyday tea rituals with a slightly “mad” twist — combining vibrant color palettes, expressive compositions, and unexpected moments to create imagery that feels both familiar and imaginative.