we launched thinx for all leaks,
bladder leak undies.
here is our how-it-works video.
art direction: puteri cardinale
copy writer: michelle alexander
brand director: sara plotkin
graphic designers: rin johnston
producer: khira goins-paxton
production company: mosspark
stylist: marita owens
initial sketches
here are some initial sketches of storyboards and art direction on how we compiled each section to make a cohesive 40 second video. we wanted to create something that felt contemporary and easy to understand for anyone curious on how to use the product, what it felt like and how to care for it.
this is one of the first videos consumers see on the website, our retailer pages and paid social that highlights product education and is a best performing creative on all our channels.